Change your Book Cover and Increase Your Sales?

Change Your Book Cover and Increase Your Sales?

Can changing the cover of your book really increase sales? Well the last couple of weeks I have been a little quiet on the blogging front because I have been concentrating on finishing my current book and marketing my other books. I had a rather lovely synchronicity whereby my friend had figured out how to market his company's health products to the world. In doing so he managed to completely wipe out all of their stock. What a success story eh? So after excelling at that marketing challenge, he decided he would like to see whether his formula worked on books. Yep and you guessed it - I am the experiment. I do like being an experiment in marketing - especially when it my money being invested rather than the budgeting resource of a company.

So how we went about it was go to Amazon Ad Sense. We created an advertising campaign using my top selling book. We started the campaign and registered the number of impressions according to key words. We then counted how many clicks are made on a key word and which key words generated the most clicks. Take for example my LOVE HUNT - The Love Game. This was listed under romance, contemporary romance, love, dating etc. All these key words are linked to your book and when a book in your genre is being looked at, yours joins a queue to be listed as relevant. When your book is noticed and the customer clicks on your book, that is when you are charged a small fee. The fee is based on a bidding process. In actual fact it is all quite simple: basically every time your advert is clicked upon you are charged. You can set an advertising budget each day which once it is reached your advert will no longer appear. That means you can invest as little as a few dollars each day to advertise your books to a specific target audience, according to your key words. In the case of LOVE HUNT - THE LOVE GAME - the most impressions and clicks were made by those who were looking up romance or contemporary romance.  The romance market is huge and one of the most popular so it was not a surprise that this was the 'big clicker!'

So how does this relate to a change of cover?
Well there has to be a reason that a customer potentially clicks on your book. What makes your book stand out against the others that are lined up to advertise at that very same customer? Well it is the cover and the 'strap line.' So I have to be honest my click rate was failing dismally. After 32,000 impressions, where customers had my book appear on the page, I had a whole - are you ready for this - 9 clicks! They did not result in sales. So I was affectively advertising and getting no response. Boooo!

Admittedly it takes time for a sales campaign to kick in; however, something has to make the 'customer' want it now. People don't have time to return to a book they might have seen briefly and they certainly don't retain the title unless it is astounding! So what do you do? You make a cover which screams click on me. So here is my 'before' cover - I quite liked this one... 

I thought it was clean, quirky and to the point. According to my marketing pal it needed to appeal to the 'romance market' and stand out as fun, mischievous and girly. Hmmmm!
So this is the new cover:

Yes it is very pink!!!! Very, very pink! The thing is I then had to change the second in the series too from:

I really liked this one too. I liked how clean it was...
So this then was changed to:

Again - it is VERY PINK!

So guess what happened? The number of impressions continued at the same rate and the click rate increased. What do you think happened with the sales? There was a gradual increase. So what did that mean? Well, it meant that my blurb had to change. I know... Something was stopping people going 'yeh! now! Now and NOW!' Also my friend said that the reader wanted to discover something: an insight.

So take a look - this is how it was:

Come on admit it - as much as we deny it - we ladies like a good love hunt.
We have tick lists, ideals, and we hunt in high-heeled packs. Of course, we're all hunting for that elusive right man who ticks every box and even has tidy nostril hair. Okay maybe not you, but you know other ladies who love the hunt.

Well, it's time for Eva and Gracie to love hunt, and their 'targets' are rich men - the golden sperm. Such exciting escapades would provide the pair with entertaining discussions during their dull office hours - or so they thought. What they did not anticipate was the discovery of the "booby man"; humorous but very hard truths about wealth, themselves, power; and the RichIdiot.com phenomenon.
The question remains: can love really be hunted?

THIS IS THE NEW VERSION

LOVE HUNT - Dating Game: A Kiss and Email Romantic Comedy

Did you know there are numerous secret female dating discussions taking place in your office? Discover the hidden world of women hunting rich men in hope of escaping office drudgery. All around you your colleagues are gossiping about their dating adventures whilst pretending to work. This laugh out loud romantic comedy reveals numerous dating disasters, female analysis and an insight into the world of ridiculous dating rituals - all of that in hope of finding that Mr Right. Does he really exist?

This and more from Eva, the Russian gold digger, who reveals a world of high-class meals and luxurious lingerie. While Gracie, the straight-laced female analyst demonstrates how the mind can run riot with random thoughts: what about the grey-knicker women who have settled for the men with sheds? Are they happy? Why are their knickers grey? Why choose a man with a shed?
A laugh out loud conversation in the form of emails about life, hide the sausage and dating blooming disasters! Be astounded by what is discussed during nine to five!

___________________

So what do you think happened? Honestly I have no clue how life works....

Well the audio sales went up! Admittedly Helen is a fantastic narrator and her Russian accent is brilliant, I just have not quite figured out how that has worked. Also what is also interesting is there is a higher level of sales in the U.K. than the U.S.

My friend Matt says that is because the U.K. has 11 5 star reviews whereas the U.S. have not been placing so many reviews. Again I wonder why that is. So in answer to the question - Can changing your cover increase your sales? Most definitely; however, there are other factors such as 'strap line and your blurb.' If you manage to combine the perfect formula then you have a potentially winning advertising campaign! YEY!!!!

Good luck. I hope this helps all the other lovely authors out there who are also attempting to figure the marketing puzzle out. If I find out anything else I will definitely share. If you have any comments or findings please could you add them to the comments. I would love other authors to have an easier journey to making a living from the book market!

LINK TO KINDLE:

LOVE HUNT - Dating Game: A Kiss and Email Romantic Comedy
by Ruby Allure  LINK: https://amzn.com/B00ATF8QF2

LINK TO AUDIO :https://www.amazon.co.uk/Love-Hunt-Dating-Game-Idiot/dp/B015G4GAIU/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=1470326107&sr=8-2

Oh and I just worked out why the audio sales went up - the audio is on at £3.99 rather than £15.69

If I had not written this blog I would never have figured it out. So that is why the audio sales increased because the advert worked - the customer just happened to explore further. The only problem now is how do I change the audio cover? Any ideas?

A Bit More About Reviews

A Bit More About Reviews

Do you like to share your journey with others? I do because I know there are other writers and authors who are just starting out on a similar journey and I feel that by sharing the highs and lows of writing, I can somehow help and support them. On one of my previous posts I talked about reviews. Since then I have been asked a few questions about the process and how to deal with reviews.

During the writing to publishing process it is necessary to get reviews. It is an interesting phenomenon that many people base their buying decisions on the opinions of others. I look at it as a tribal mentality. People feel safer when other people offer opinions. There must be some deep-rooted psychological reasons for that.

So this week my books went out for review. This means that random people, who I have never met, listen to the audio versions of these books and post their opinions. When I first took part in this process I found it horrifying. When I say horrifying there were times I wanted to re-write a whole book based on the feedback. Over time I hardened up and realised that reviews were opinions based on people lives and where they were 'at' when they were writing the review. I doubt anyone would write a nice review after stubbing a toe or having a stressful day at work. The way that I dealt with it: I decided that I loved writing the books and releasing them. The reviews were simply part of a promotional process. If they were good then great, if they were absolutely hideous then I would go and do something nice like paddle-boarding  to reward myself for being able to accept 'criticism.'

The thing is all authors are vulnerable because they open their hearts and souls to the world. They are being intellectually intimate with strangers. I actually wonder whether readers are aware of how they literally step into another person's inner world and what a privilege that is. Of course on the other side of the coin is being able to allow people access into your inner world.

The thing is reviews provide approval, disapproval and are part of the process. I have listed the three that I have received this week for Tingle Dingle and The Little Mischiefs. Guess which one was the one that caught my attention. Which one would capture your attention? It is funny isn't it?

Mary Karowski 06-30-16

"Wonderful story wonderful message"     

Great story. The author hit it on the nose. Great tale to keep kids out of mischief. I don't know if the book itself is illustrated but if it
Is I can just imagine the wonderful done scenes of the story. Well written well narrated. Straight to the pint and great for kids of all ages. I received this audiobook from the author narrator or publisher for free via audiobookboom in exchange for an unbiased review

                                      

 

Tanya M. Spiegel Miami, Florida07-01-16

"Just ok"

I wanted to give this a great review. However, it did not hold either of my children's attention. The story also ended very abruptly. I wish the writer had given a little more at the end. It is rather a frightening book from my perspective as a mother being that the mischief makers in the end leave Tinkle crying and bound up. I care for foster children that didn't sit well with me at all. I received this book for free for an honest review. I liked the fact the author was heading for a good ending it was the abruptness of the ending and how it ended I struggled with.

  

   

Susan L. Daniels 06-17-16   

"Nice book for my grandchildren"

Where does Tingle Dingle and the Little Mischiefs rank among all the audiobooks you’ve listened to so far?

I haven't listened to very many but I loved the way the narrator added sound effects. Even though this is a childrens' book I thorough enjoyed listening to it.

What did you like best about this story?

The sound effects

What about Triera Holley’s performance did you like?

Her voice is soothing and clear.

For all those new writers that are entering the world of publishing, find your own way to work with the reviews. Some other author friends of mine simply don't bother looking. They said they created the work and put it into the world. That work then has to fend for itself...

Personally I now use the reviews to find ways to grow and improve. I like honest feedback and in truth I desire to provide my readers with the best books I can. That is easier if I listen to feedback, process it and then intend to create something more wonderful with the next piece of work.

Enjoy my books at the following link:

http://www.audible.com/search/ref=a_hp_tseft?advsearchKeywords=Ruby+allure&filterby=field-keywords&x=0&y=0

NEW RELEASE: TINGLE DINGLE AND THE LITTLE MISCHIEFS

 https://www.amazon.com/Tingle-Dingle-Little-Mischiefs-Allure-ebook/dp/B01G9C0XC2?ie=UTF8&keywords=Ruby%20Allure&qid=1465049617&ref_=sr_1_1&sr=8-1

NEW RELEASE: THE HAIRY-LEGGED MYSTERY

https://www.amazon.com/Hairy-Legged-Mystery-Ruby-Allure-ebook/dp/B01G2C0Y9Q?ie=UTF8&qid=1465049724&ref_=sr_1_2&s=digital-text&sr=1-2

When the Reviews roll in...

When The Reviews Roll In...

Imagine working for years on a book and then finally it is ready to be released to the world. All that love and attention, all those hours of work have finally culminated in your creation and now... and yes now.... oh God you have to release it to the world. That moment for many authors is what makes them stick. All their fears and sense of it not being good enough rise to the surface. The tormenting feelings of doubt gnaw away at their stomachs. They justify not releasing it to the world and then imagine the worst: a top critic destroys their creation in a public humiliation. That feeling can be likened to being found sitting naked on a toilet in a public place...

So my author and reader friends there is a moment where that book has to be released into the world. There will be critics, not everyone is going to love it and who cares? The point is your creation exists and there will be people who are touched by your work. There will be those who love it and there will be those who think it is awful. The point is once you have created your work free it like a dove and let the world find you. Reviews will come in, some will be good and some will be terrible. You can't change that. My advice is do not dwell on the terrible reviews, instead get on and write your next book. The way that I look at it is that if someone takes the time to write a terrible review then at least you have 'touched' them in some sense.

The other advice I would give is that do not dwell on negative feedback. Take it objectively and consider what is said and then ask whether you can use it to improve. That is the most positive way to transform any form of negativity. Grow a flower from the shyte....

So far this week I have had two five star reviews and of course that has put a smile on my face. In the next couple of weeks the reviewers will get hold of The Hairy Legged Mystery and Tingle Dingle and The Little Mischiefs. When I first put myself out there, around six years ago, I was a nervous wreck... like all things you become used to it. The more books your write, the less you are affected by reviews because you have moved on to the next one...

NEW RELEASE: TINGLE DINGLE AND THE LITTLE MISCHIEFS

 https://www.amazon.com/Tingle-Dingle-Little-Mischiefs-Allure-ebook/dp/B01G9C0XC2?ie=UTF8&keywords=Ruby%20Allure&qid=1465049617&ref_=sr_1_1&sr=8-1

NEW RELEASE: THE HAIRY-LEGGED MYSTERY

https://www.amazon.com/Hairy-Legged-Mystery-Ruby-Allure-ebook/dp/B01G2C0Y9Q?ie=UTF8&qid=1465049724&ref_=sr_1_2&s=digital-text&sr=1-2

When the Reviews roll in...

When The Reviews Roll In...

Imagine working for years on a book and then finally it is ready to be released to the world. All that love and attention, all those hours of work have finally culminated in your creation and now... and yes now.... oh God you have to release it to the world. That moment for many authors is what makes them stick. All their fears and sense of it not being good enough rise to the surface. The tormenting feelings of doubt gnaw away at their stomachs. They justify not releasing it to the world and then imagine the worst: a top critic destroys their creation in a public humiliation. That feeling can be likened to being found sitting naked on a toilet in a public place...

So my author and reader friends there is a moment where that book has to be released into the world. There will be critics, not everyone is going to love it and who cares? The point is your creation exists and there will be people who are touched by your work. There will be those who love it and there will be those who think it is awful. The point is once you have created your work. Free it like a dove and let the world find you. Reviews will come in, some will be good and some will be terrible. You can't change that. My advice is do not dwell on the terrible reviews, instead get on and write your next book. The way that I look at it is that if someone takes the time to write a terrible review then at least you have 'touched' them in some sense.

The other advice I would give is that do not dwell on negative feedback. Take it objectively and consider what is said and then ask whether you can use it to improve. That is the most positive way to transform any form of negativity. Grow a flower from the shyte....

So far this week I have had two five star reviews and of course that has put a smile on my face. In the next couple of weeks the reviewers will get hold of The Hairy Legged Mystery and Tingle Dingle and The Little Mischiefs. When I first put myself out there, around six years ago, I was a nervous wreck... like all things you become used to it. The more books your write, the less you are affected by reviews because you have moved on to the next one...

NEW RELEASE: TINGLE DINGLE AND THE LITTLE MISCHIEFS

 https://www.amazon.com/Tingle-Dingle-Little-Mischiefs-Allure-ebook/dp/B01G9C0XC2?ie=UTF8&keywords=Ruby%20Allure&qid=1465049617&ref_=sr_1_1&sr=8-1

NEW RELEASE: THE HAIRY-LEGGED MYSTERY

https://www.amazon.com/Hairy-Legged-Mystery-Ruby-Allure-ebook/dp/B01G2C0Y9Q?ie=UTF8&qid=1465049724&ref_=sr_1_2&s=digital-text&sr=1-2