Ruby Allure's Books

Ruby Allure's Books
Ruby Allure's Books
Showing posts with label self-promotion. Show all posts
Showing posts with label self-promotion. Show all posts

Sunday, 21 June 2015

Turning Your Book into an Audio Book


The Art of Audio production.

 
Imagine what it is like to hear a professional actor/actress read the book you spent years labouring over. It really is the most wonderful experience to have your characters interpreted and brought to life by a professional. This week was the week that two of my audio books were approved and have joined the queue of new audio releases.

Allow me to share with you the process, and I will be honest, it does involve work. First you have to make sure that your books are up to standard. They will have been proof-read and at publishable quality. You then offer them up for audition on ACX.com. Should a producer view them as profitable they will audition. You may receive a number of auditions for a book. It is then down to you to select the right voice for the book. Alternatively you can select producers who you will pay to produce your book. There are a couple of options on payment; however, you have to make a decision whether you wish to share royalties or make an initial payment. Personally I went for the shared option because then both the producer and I are making a time investment with potential of continued return.
 

Once the producer has agreed the terms of contract, they will then provide the first fifteen minutes of audio. It is during this time that you provide character insights and any details that you feel the producer should know in relation to character portrayal. You then allow the producer to get on with the project. I have worked with four different producers who all have somewhat different approaches. One lady produced the whole thing and advised me of her progress all the way through. I then went through and approved the whole book in consecutive chapters over a week. Two of the other producers went one chapter at a time, I validated and approved as they worked through the books. The fourth producer is going to provide the final project. He has had little contact or prompting and I am looking forward to hearing the final piece. Something I would say is that you have to pick the right producer for the work and trust them. They are professionals. For those who are control freaks, this process might not be for you.

Once the book is produced you will have to go through chapter by chapter. You might not realise this but this is hours and hours of work. I did this on top of my writing and full time work. Needless to say it was quite a challenge. However, it is absolutely worth it.
 

Once you have approved your work it is then submitted for quality validation by ACX. Now I have to say they are very detailed. They have asked for revisions and smoothing of background noise. Also another major fail on audio books is the cover. You have to make sure the title and author name absolutely match the details on the sales channel.  Once this has all been approved it is time for your book to join the release queue. This is where I am now… I am sooooooooooo excited. The delivery on Money Farm was so powerful. It is such a delight to listen to such a creation. The funny thing is that I listened to the book and had forgotten that I wrote it. That is how good Helen Lloyd, the producer is! Amazing!
 
Labyrinthine is the other book that is being validated at the moment. Claire Ottewell produced this and she astounded me by her ability to shift through accents, ages and gender in the character delivery.
 
 

 

So all that remains now is to see how the world responds to the first two releases! Exciting!
 
 

Saturday, 31 January 2015

Writing and self-promotion.

Self -promotion in writing is one of the biggest challenges for many authors.
Why?
Well it is a case of having to blow your own literary trumpet to a bunch of strangers - commonly known as the audience. Of course there are fans, but the original issue is how do you get the audience to engage, become fans and then buy?

Well for those Indie writers amongst us, Amazon KDP offers self-promotion tools. You can place your books on offer for a limited period or offer a time-limited free download. When I first started out I completely disagreed with the concept of free - especially when I spent years writing books. Why would I do all that writing and give away my book for free? Isn't that just a bunch of 'cheapos' wanting something for free? Well yes it is - however, that free book might be the trigger to turn that 'Cheapo' into a fan. That new 'fan' may well tell other people about your books. Or they may well go back and buy all your books. Or they do nothing. If they do nothing you have not lost anything. The point is that you are making people aware of your existence.

If you have read any of my other posts, you will know that I teach creative writing to evening classes. In these classes the biggest resistance arrives at the end of the course when we talk about editing and then promotion. Most writers want people to do the promotion for them. Yes that is great; however, why pay people to do what you can do for free. If you are a writer then you can write great pieces of promotion material. Isn't that the challenge? Finding ways to engage the audience and get your book / books out there. What most people don't know is that everyone has to deal with the feelings of 'not good enough'. Everyone also has to feel fear. That fear will always be there even when you do what you fear. Common mental churns turn up - what happens if the work does not sell? What happens if it does sell? What happens if I am catapulted into absolute stardom? This type of thinking does not serve a purpose - it is illusions. Nothing ever turns out the way you think it will anyway. Whatever happens you will deal with it. You CAN deal with it. It will provide lessons. Also fear is a good thing. It will never go away but it reveals that you are in touch with your comfort zone. So find where that zone finishes and leap into the unknown - release your book and then hype it. Why not? What is the worse that can happen? You won't sell any or you will sell loads. Who cares? This is all part of the fun of the experience. So suck it up princesses and self-promote. If you don't then who will know you exist? GO FOR IT!!!! YEY!!! 

In order to demonstrate what I am saying and show you how it works: this one is on promotion until Feb 4th and it is Free - yes Free!!!
Link: http://www.amazon.co.uk/dp/B00928727A