Self -promotion in writing is one of the biggest challenges for many authors.
Well it is a case of having to blow your own literary trumpet to a bunch of strangers - commonly known as the audience. Of course there are fans, but the original issue is how do you get the audience to engage, become fans and then buy?
Well for those Indie writers amongst us, Amazon KDP offers self-promotion tools. You can place your books on offer for a limited period or offer a time-limited free download. When I first started out I completely disagreed with the concept of free - especially when I spent years writing books. Why would I do all that writing and give away my book for free? Isn't that just a bunch of 'cheapos' wanting something for free? Well yes it is - however, that free book might be the trigger to turn that 'Cheapo' into a fan. That new 'fan' may well tell other people about your books. Or they may well go back and buy all your books. Or they do nothing. If they do nothing you have not lost anything. The point is that you are making people aware of your existence.
If you have read any of my other posts, you will know that I teach creative writing to evening classes. In these classes the biggest resistance arrives at the end of the course when we talk about editing and then promotion. Most writers want people to do the promotion for them. Yes that is great; however, why pay people to do what you can do for free. If you are a writer then you can write great pieces of promotion material. Isn't that the challenge? Finding ways to engage the audience and get your book / books out there. What most people don't know is that everyone has to deal with the feelings of 'not good enough'. Everyone also has to feel fear. That fear will always be there even when you do what you fear. Common mental churns turn up - what happens if the work does not sell? What happens if it does sell? What happens if I am catapulted into absolute stardom? This type of thinking does not serve a purpose - it is illusions. Nothing ever turns out the way you think it will anyway. Whatever happens you will deal with it. You CAN deal with it. It will provide lessons. Also fear is a good thing. It will never go away but it reveals that you are in touch with your comfort zone. So find where that zone finishes and leap into the unknown - release your book and then hype it. Why not? What is the worse that can happen? You won't sell any or you will sell loads. Who cares? This is all part of the fun of the experience. So suck it up princesses and self-promote. If you don't then who will know you exist? GO FOR IT!!!! YEY!!!
In order to demonstrate what I am saying and show you how it works: this one is on promotion until Feb 4th and it is Free - yes Free!!!