The Importance of Word Of Mouth

The Importance of Word Of Mouth

Do you have aspirations of being the next J.K Rowling or the next Tolkien? Admittedly I don't have such aspirations. I was simply happy writing my books, keeping myself entertained and entering into a beautiful mental landscape which was completely different to my usual world of Business Analysis. I was happy when I made one sale let alone a thousand. The challenge with having a mind that needs to figure things out and spends time working out common trends and patterns is that you apply that to all activities. Once an analyst, always an analyst. So this is why I share my findings with my lovely blog readers.

So when I first started releasing books I would put them on Kindle and assumed that magically readers would find them. I might sell ten books this way but nothing big ever happened. I realised that this attitude was not going to result in great sales. So my next books I did a desk launch. This was before publishing policies were implemented into the corporation I worked for. So I launched my book on Kindle and released the paperback from the desk and did desk signings. It actually was nuts because people lined up to buy books and I signed when I should have been working. I had no idea how I got away with it. I sold a stack of books this way but that did not spiral into world literary domination. It did result in me being accosted in the toilet and being asked if I was 'that author...' After that I came to the conclusion launching at work was not the best plan, so I adopted a pseudo-name and decided that the more book formats the better. I then branched in audio through having my books produced through ACX. This also increased sales but I was missing a key piece of the jigsaw puzzle - reviews.

Reviews are so powerful. I have written about this in some of my other blogs. Reviews from readers sell to other readers. The best thing to learn is not to take reviews personally - that is the challenge. However, a review has the ability to make or break a book sale. The more reviews the better because it makes the rubbish ones drop down the list. Remember you can't remove a review once it is posted. On one of my audio books some of the reviewers did not like the narrator and slated them. Those comments ground sales of that book to a halt. That was the learning. As I mentioned before, I don't rely on book sales for my income. Instead the additional income is used to over-pay my mortgage, saved or pays for a nice spa day. That is all part of my 'rewards' system as a motivator.

You may wonder how you get reviews. If you look at the Indie review book list, there are a list of reviewers you can approach. I also now advise people who have reviewed my other books when a book is due. Since most have enjoyed reviewing my other work, I now have a 'list' of reviewers who review most of my books once released.

So how does the word of mouth work? Well, every time I send a reviewer a free audio code I ask them to recommend the book, in whatever way they think will reach the most readers. That is - if they like the book. This word of mouth generates sales. Then that word of mouth generates more sales. Sometimes this momentum continues. At other times it just stops. Although this time I have noticed the shift in sales and momentum. Last month I released The Hairy-legged Mystery and Tingle Dingle and The Little Mischiefs. These were fun books for kids. My colleagues at work asked me to write them for their kids because the school holidays were nigh. So I put finger to keyboard and entertained myself. Within a few weeks these books were drafted, edited, proofread and published. They were short, fun and easy to write. I then posted on ACX. Two producers snapped them up and produced them within a week. I then asked reviewers to get involved and I had sixty reviewers offer review.  It is during this period that you get scared. What if none sell? Should you buy one just to start the sales? Honestly... I have considered doing that before. However, the reviews rolled in and the reviewers recommended the books as did my friends that I wrote the book for. That is how it spirals... One child tells another that they read The Hairy-legged Mystery and another becomes curious... What I realised is that by having these books on audio they work on car journeys as well as bed time stories. As we know children can listen to something over and over again. So much so that parents also hear the same recording over and over again. In no time The Hairy-Legged Mystery became 'normalised' and people talked about it. That then made more sales. So with all that in mind my top tips for word of mouth generation are as follows:

• Make a product you love and will happily stand by.
• Let people know you are creating it / have created it.
• Make as many formats possible - paperback,  digital and audio.
• Ask reviewers to review.
• Ask reviewers to recommend.
• Give as many free codes / samples to friends and ask them to tell their friends.
• Finally find as many ways to let people know your book exists.

The truth is word of mouth is the best seller and creates a bestseller. No matter how much hype you make, if the product is of bad quality then there is only a short duration of sales. Provide quality, be authentic, relax into it and enjoy the sales!

EXAMPLE:

"Intriguing with a WONDERFULLY twist at the end"

This is the 2nd story by this author I have read and I love it. Will eagerly seek more by her. The story was captivating, mystical magical and entertaining. The parental
Bed time stories and deceptions of the various monsters and creatures of fantasy keep you guessing as to what it
Is. The reveal is more magical for the build up and Even more amazing than described. Loved it and highly recommend it for kids and adults alike. Good luck figuring it out. I received this audiobook from the author narrator or publisher for free via audiobookboom in exchange for an unbiased review

THE HIARY-LEGGED MYSTERY ON AUDIBLE LINK: http://www.audible.com/pd/Kids/The-Hairy-Legged-Mystery-Audiobook/B01H2HF0XU/ref=a_search_c4_1_1_srTtl?qid=1468187800&sr=1-1#publisher-summary

Enjoy my books at the following link:

http://www.audible.com/search/ref=a_hp_tseft?advsearchKeywords=Ruby+allure&filterby=field-keywords&x=0&y=0

NEW 5 STAR REVIEW ON TINGLE DINGLE AND THE LITTLE MISCHIEFS

The First 5 Star Review on Tingle Dingle and The Little Mischiefs

      06-17-16

Susan L. Daniels 06-17-16

SD

"Nice book for my grandchildren"

Where does Tingle Dingle and the Little Mischiefs rank among all the audiobooks you’ve listened to so far?

I haven't listened to very many but I loved the way the narrator added sound effects. Even though this is a childrens' book I thorough enjoyed listening to it.

What did you like best about this story?

The sound effects

What about Triera Holley’s performance did you like?

Her voice is soothing and clear.

Was there a moment in the book that particularly moved you?

Not particularly.

Ruby Allure BOOKS ON AUDIBLE.COM
http://www.audible.com/search/ref=a_mn_mt_ano_tseft__galileo?advsearchKeywords=Ruby+Allure&x=0&y=0 

NEW RELEASE: TINGLE DINGLE AND THE LITTLE MISCHIEFS

 https://www.amazon.com/Tingle-Dingle-Little-Mischiefs-Allure-ebook/dp/B01G9C0XC2?ie=UTF8&keywords=Ruby%20Allure&qid=1465049617&ref_=sr_1_1&sr=8-1

NEW RELEASE: THE HAIRY-LEGGED MYSTERY

https://www.amazon.com/Hairy-Legged-Mystery-Ruby-Allure-ebook/dp/B01G2C0Y9Q?ie=UTF8&qid=1465049724&ref_=sr_1_2&s=digital-text&sr=1-2

Reviews for CLAN DESTINE

 

Clan Destine Reviews

 

Now imagine this - after having an intensive day at work where all manner of incident is kicking off, you have an intuition and think I just fancy reminding myself of my books and I find these two lovely reviews for CLAN DESTINE. I can tell you  - they made my day! Thank you!

"Drama, Drama and more Drama....in a good way"

 

This was definitely a very good book. There are a lot of twists and turns in this book which adds a nice bit of suspense to the mystery of Eve's previous life and her current situation. The main character, Eve/Jane, was psychologically messed with so much that at times it seemed a bit much. While the premise is not that original and some aspects of the book were a bit out there, I still enjoyed it very much. The narration was excellent and I highly recommend this book to lovers of mystery, suspense and thriller novels. On a serious note, the statistics noted in the novel with regard to domestic violence and crimes against women was a real eye opener.

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0 of 0 people found this review helpful

 

Frode 10-20-15

Frode 10-20-15 Member Since 2015

Norwegian in a English world!

 

"Dead Women Have Books"

Clan Destine: Dead Women Have Vendettas by Ruby Allure is my third book by Ruby Allure. AND: Its the best! Money Farm and The Office Zoo are both funny and good. This is darker, and i like, no wait; I freaking love it! Yes this not the most funny one, no it does not have the lough out loud moments, but the humor works even where it is a thriller. I recommend all the books i read by Ruby, and i cant wait to see what she is going to do next.

Mil Nicholson is the perfect voice for this book, her british accent is just what this book need. It is read with love and i do feel that. 11 hrs and 17 mins never feels boring, uninteresting or just bad. It feels right!

Ruby Allure is maybe new to you, but i see all bright things in her future.

I was given this book for a honest review.

 

 

Publisher's Summary

How would you feel if you knew there were women out there who worked to protect the innocent from the cruel, depraved, and vindictive people who walked Earth? The Feminas, an elite group of women trained to assassinate in calculated feminine ways, work for the CLAN. They don't use guns or their bodies as lures; instead they are calculated, precise, and not easily traced when removing their targets. They are the "grey women" who blend in, observe, and create perfect accidents.
Eve, one of the Feminas, excels at target eradication. However, her compulsion for perfection causes the CLAN concern. The more she attempts to conceal her tapping to the beat of 10, the more she feels she's breaking down. The problem is that when one suppresses emotions, then the trauma will rise in other ways. So how can Eve maintain her perfect targeting record and reconcile her denied self without facing a whitewash process?
©2015 Ruby Allure (P)2015 Ruby Allure

To listen on audible: http://www.audible.com/pd?asin=B015YJ3P8K&action_code=AUDORWS0424159DCE

http://www.audible.com/pd?asin=B015YJ3P8K&action_code=AUDORWS0424159DCE