What makes book sell?
This may sound odd but I believe in sharing knowledge. The more I learn then the more I have to share. Now this is no secret, being an author is not my first profession. In truth it is more of a challenge. I love to write and I love to figure out what makes things work. In my business life I trend and look at patterns in markets, investment and social media. This is why writing and being an author is such a challenge because I cannot figure out a pattern or formulae (yet). So the way I see it: the more I can learn about what sells, what trends and patterns there are then the more knowledge there is to share to help others...
Well last night was an interesting one for me because I had a sudden jump in sales of my audio books. There was not rhyme or reason for the particular jump. I had done nothing differently, other than take the afternoon off work so I could have a root canal. I do not attribute a root canal with being an increase in sales. So then that got me thinking - what is it that stimulates buyers to buy? What's more, what is it that makes them buy in surges? I don't have an answer yet, although, there are a few things I can share:
The more reviews you have then the more likely people are to buy, even if there is a rubbish review. People hunt in packs and they seem to buy in packs too! I have no clue how that works.
This is a major learning and one that I have seen go very wrong for others. Do not ram your book down people's throats. People buy in their own time, yes you have the quick sell technique but if a customer goes away feeling like you have forced them to buy and have felt uncomfortable - do you really think they will come back for more?
Another thing that I noticed is consistency. Makes sure you are consistent in your approach to social media. Make sure that you contribute good knowledge and insight. Personally, I want to help others. As much as I love writing the books, there is just a little more to it. For me, it is the sharing of information, wisdom and insight. It is so simple and that is my motivation. Now if I manage to figure this out - I will definitely share my findings because I believe there is more than enough for everyone... In the meantime, I am going to go to yoga... Talk soon
AUDIBLE LINK FOR A SHORT COURSE IN CREATIVE WRITING: http://amzn.com/B01390THLK
TO BUY MONEY FARM ON AMAZON.com http://amzn.com/B010F04W9O