Do you find it difficult to ask for help?

Do you find it a challenge to ask people for help? Do you have to be able to do everything by yourself? Now let me share a little insight with you? People do actually like to help. I know... It was a revelation to me too. For some reason we think that we have to do everything alone, strive to demonstrate how great we are by 'going it alone.' The thing is - is it fun to go it alone? Erm no!

So what makes me  bring up this subject? Well it is something I noticed lately... When I first started writing books I was so proud that I had done it all by myself. Of course that is where my ego came in... I was 'so special' because I could write, design and edit. I made the cover, did the editing and basically created the whole bookie product alone. It was a great learning process; however, over time I realised that actually I wasn't the one who could do everything perfectly. I enjoyed writing a story; yet, working with an editor, an expert proof-reader, a proper designer and then audio producers was a far greater pleasure than going it alone. Everyone had developed their skills and was a specialist in what they did.  What's more, I realised that I liked my friends being involved in my creations. I asked them if they would like to give feedback or make honest reviews.  That is where I asked for help. I asked for honest feedback and for them to let others know about my new books. Also each one knew that it was not an expectation and I always gave them the option to say no.

In years gone by I would have never have done that. What is it that stops us asking? Is it because we think it is an inconvenience? Is it a sense of pride? What is the worst that can happen? Someone can say no and that it it! From that simple little step, I realised that I really liked helping others too. When people asked me for help I felt priviledged to be asked and to be able to give that help. There are even times when I actually ask people if they need help - imagine that taking place in current times. Of course there are people who take advantage and milk the need for help and that is when you have to be able to say no too. However, once you develop discernment and learn to work out who is genuine and who is not then it becomes a pleasure to help out.

So with this in mind, I would love to say a huge thanks to all of those who have helped me of late. It seems I didn't even need to ask because they all offered.

Enjoy my audio books at the following link:

http://www.audible.com/search/ref=a_hp_tseft?advsearchKeywords=Ruby+allure&filterby=field-keywords&x=0&y=0

AUDIO LINK: http://www.audible.com/pd/Kids/The-Hairy-Legged-Mystery-Audiobook/B01H2HF0XU/ref=a_search_c4_1_2_srTtl?qid=1471619538&sr=1-2

A fantasy fairy fiction novel for girls aged 8 and older...

https://www.amazon.co.uk/Elora-One-Winged-Fairy-Last-Giggle-ebook/dp/B01KYHM1G4/ref=sr_1_1?ie=UTF8&qid=1472123774&sr=8-1&keywords=Elora+the+one+winged+fairy

It seems that Hairy legs can capture people's imaginations!

I don't mean to go on about this today; however, I am sooo excited. Another amazing review and suddenly people are beginning to write to me about this book. Last night saw a surge in sales because I released an Amazon advertising campaign. In truth I never thought that hairy legs would capture people's imaginations.

Here is the latest review for the audio version:

5.0 out of 5 stars"The Hairy Legged Mystery" soon to be a hairy legged literary hit!

By Felix Winters on September 25, 2016

Format: Audible Audio Edition

"The Hairy Legged Mystery" is a fun story that keeps the reader guessing to figure out to What or Whom the hairy legs belong! After the suspense builds and builds keeping young readers hooked and highly entertained, at last all is revealed in a satisfying and oddly edifying manner. This book has a creative plot premise and is easy for a child to comprehend and enjoy. The characters are all well defined and I thought Lisa Hicks did a great job of bringing them to life using her considerable talent as an audio book reader. My daughter and I both loved listening to the book more than once on Audible and would like to commend both Author and Reader for their successful efforts putting together "The Hairy Legged Mystery." We are looking forward to more from this talented twosome!
Felix Winters

I will be honest after going through the redundancy process for  the last three months, to have such positive feedback on your writing is really appreciated. You know what I am hoping.... yes you have guessed it - that my sales increase to the state where I can work as a full time author... I never thought I would say that... Today I hope this is the turning point...  We will see what happens... Life has its plan, let's hope that mine is the same:)

Time for a little dance!

Enjoy my audio books at the following link:

http://www.audible.com/search/ref=a_hp_tseft?advsearchKeywords=Ruby+allure&filterby=field-keywords&x=0&y=0

AUDIO LINK: http://www.audible.com/pd/Kids/The-Hairy-Legged-Mystery-Audiobook/B01H2HF0XU/ref=a_search_c4_1_2_srTtl?qid=1471619538&sr=1-2

What a wonderful review!!! - Thank you!

When you receive reviews like this you realise that all those struggles you have been through being an author is worth it. Thank you Izzy! I am glad the book gave you and your nephews pleasure! In fact it is a real joy for me when you hear that something you created actually makes people giggle. In my opinion the world needs more laughter!

What makes it amazing is how someone on the other side of the world, who you have never met, is laughing because you wrote something... I love it and that is the joy of being an author!

5.0 out of 5 starsThe storyline of the short book is fun, exciting and imaginative

By Izzy Schwedop on September 11, 2016

Format: Paperback

The storyline of the short book is fun, exciting and imaginative. Allure does a stellar job at creating such vivd characters while letting readers 'get in' on the playing between two siblings.

The characters range from young children to grown adults. Lisa is able to execute these characters so genuinely you sometimes forget that they are all being voiced by one person. Such a true actor! My nephews absolutely loved listening to Lisa's spirited performance and were always kept on their toes wondering what was coming next. They especially loved the way Lisa said Oop Oop and continued to imitate it all day! Lisa skillfully hits all the right marks reading this audiobook and I can't wait to listen to what she comes out with next.

 

AUDIO LINK: http://www.audible.com/pd/Kids/The-Hairy-Legged-Mystery-Audiobook/B01H2HF0XU/ref=a_search_c4_1_2_srTtl?qid=1471619538&sr=1-2

Embracing Uncertainty

Who here likes to have their life in order? Who likes to know what is happening and live in a routine? Who here likes to feel safe? So what happens when all your safety lines are removed and you have to live each day and not know what is coming next? So how do you do you deal with uncertainty?

I asked the 'uncertain' question to a variety of friends of different backgrounds. Their answers were fascinating because many of them are late thirties and mid-forties and there were common themes amongst them. Those in their mid-forties were more likely to say you have to trust and let things pan out. Those in their thirties were less relaxed and said they get anxious and frustrated. Some had been given medication to alleviate the nervousness. After having a few conversations about the subject, I had a lovely moment of serendipity where this quote arrived:

Depression comes from living in the past.
Anxiety comes from living in the future.
Peace comes from living in the now.

I had not thought about life in that way; however, I realised that the only day guaranteed is today. I had spent so much time planning for the future and that future never quite turned out how I expected. If peace resides in the now then you can only really live your optimum now. So that question made me think then what is it I want to feel in a day? What is it I want to experience? It is questions like these that lead you into a warren of thoughts and ideals and then I realised - it was simple...

I want to experience Joy, Happiness, Fun and Love.

So rather than go out onto the streets and happy-hug random people, I took to meditating on these feelings in the morning. Try asking yourself what does it truly feel like to feel joy and allow yourself to feel it. This little revelation came from a network spinal analysis practitioner who I was on holiday with recently. She literally said try just feeling the emotions you wish to feel. They are all just sitting inside.

So back to the uncertainty... How does this relate? Uncertainty is life, that is a fact. We are under the impression that life is under our command; however, I have certainly learned lately that life has its own little plan which seems to be a little different from my own. The more I try to control and make it what I think it should be, the more life prizes my fingers from what I cling to and throws me into free-fall. So with that in mind, maybe the lesson is learning to embrace uncertainty. In Indiana Jones there is a bridge of faith. As he steps forward the bridge forms itself. He had to trust that he was not going to descend into a huge ravine. To embrace uncertainty one has to trust, allow and enjoy the present moment. That way you become open to all opportunities and intuition. What a lovely learning from someone who always wanted things in order...

Enjoy my audio books at the following link:

http://www.audible.com/search/ref=a_hp_tseft?advsearchKeywords=Ruby+allure&filterby=field-keywords&x=0&y=0

http://www.audible.com/pd/Fiction/Money-Farm-Audiobook/B010BOM9A8/ref=a_search_c4_1_2_srTtl?qid=1471072677&sr=1-2

Dinosaur distraction and the art of focus!

There are not many people who can use a dinosaur as an excuse to be distracted from writing or an excuse for procrastination; however, I have evidence. After releasing Elora, The One-Winged- Fairy, I thought I would move straight into editing the next book in the line. I have to admit it is such a pleasure being on garden leave because I have the time to complete and release my backlog of books before moving into my new career.  As much as I enjoy being able to edit at home, sitting in a café watching the world for inspiration is a nice way in which to progress the next works.

So there I am in deep thought, and somewhat amused by the fact I wrote a book about a blooming fairy, I look up and there we have it: a dinosaur in the shopping arcade. Of course people would assume it is an over-active imagination. I guess people have been sectioned for less. Imagine all those children who would say to their parents - look there is a dinosaur shopping and their parents would dismiss it as 'the imaginary friend syndrome gone prehistoric!' Admittedly it is random to witness such a phenomenon. Is it a sign? Maybe I will write a book about dinosaurs next... I certainly had not planned on writing a fairy book. I hope I don't get creatively 'haunted' by a Tyrannosaurus Rex! Imagine waking up in the night to a phantom dinosaur saying 'you must write about me!' In that half-awake state herds of dinosaurs buying hats to protect them from the sun pop up all over the bedroom... I won't go off on a creative rant; however, ideas come from everywhere and this just shows that sometimes you just have to look up from the laptop to have inspiration arrive.

ELORA, THE ONE WINGED FAIRY AND THE LAST BABY GIGGLE LINK:

https://www.amazon.co.uk/Elora-One-Winged-Fairy-Last-Giggle-ebook/dp/B01KYHM1G4/ref=sr_1_1?ie=UTF8&qid=1472123774&sr=8-1&keywords=Elora+the+one+winged+fairy

A fantasy fairy fiction novel for girls aged 8 and older...

New Cover for Elora, The One-Winged Fairy - Opinions welcome!

Hello to all those people who are a little bit curious about the next book... The good news is that I have just had the new cover come through. So if you have any opinions or ideas about it then please share...  Elora, The One-Winged Fairy, is a children's fiction novel aimed at girls eight and older. I personally think it is really sweet, although I am biased because Elora, The One-Winged Fairy, is my creation. I wrote it with the intention to share laughter, giggling and joy with the world whilst sending a fairy on a rather strenuous adventure. In the meantime, I am more than happy to hear what people have to say about the cover. If you think it is rubbish then I can deal with that! Do you think it will appeal to young girls? What more can be done to make it better?

In the meantime, the audio is already in production with the fabulous Lisa Hicks. Lisa voiced The Hairy-Legged Mystery audio in such a marvellous way that I could hardly refuse her offer on the new book. Anyway I can't wait to hear her interpretation because she certainly comes up with some great voices!!!  I will update you all for the release date... Which I hope will be sooner rather than later... Thanks for all your support:)

 

AUDIO LINK: http://www.audible.com/pd/Kids/The-Hairy-Legged-Mystery-Audiobook/B01H2HF0XU/ref=a_search_c4_1_2_srTtl?qid=1471619538&sr=1-2

Away with the fairies or A way with the faeries?

I can quite honestly say that I never thought I would write about fairies. As lovely as they are, for me it was just not something that I would even consider. Now, I think I have mentioned about how ideas almost float around a person like a asteroids. Those idea asteroids float around a person's head until it is time to land. There are times when there are so many asteroids floating around a person that they find it difficult to concentrate because those pesky little blighters fight for attention because they want to be landed. I am sure you have all had those creative moment before sleep where you turn the light off, have an idea, write the idea down, turn the light off and so on.. I have even taken to writing in the dark. Bizarre? Erm yes!

Thinking about it, I feel I have to take this a step further. I think these asteroids (metaphor for ideas) may actually be intelligent. Yes, this is actually making me sound particularly away with the fairies. The reason I say this is because Elora, (sorry but I can't give away the rest of the title a it is top secret while it is being edited, proof read and the cover is being illustrated) literally would not leave me alone until she was written. Her name kept appearing in places and the name of the baddy literally played around my head until I wrote it down. I did my absolute best to ignore her; however, people started appearing with fairy tattoos and I kept hearing the word fairy... Oh - gosh - I sound so odd. The thing is these characters take form in the unconscious and they do what they can to get your attention.

There I am at work with a fairy asteroid vying for attention and wanting to be creatively landed. At the same time the baddy name is tormenting me as I am attempting to work on business analysis. In the end I sat back and thought - 'right I hear your name... now show me what you want me to create for a baddy!' No sooner as I had said that - the baddy arrived in reality. Honestly it was astounding how she literally turned up. My next meeting became a full analysis in note form of the lady who carried the baddy traits. She was phenomenal. Soooo phenomenal that I almost sat in a business meeting with my mouth open. Are you curious? Okay. Have you ever felt as though the life is being sucked out of you because someone is so miserable? In that business meeting people were sitting around a table and it was as if they were turning grey in her presence. The image of a hoover attached to their foreheads kept flashing up in my mind. I wrote and I wrote and I seriously wrote. She must have thought I was so dedicated to business analysis. Later on I had a chat with her and discovered a whole new level of pessimism. In the end I asked her if she had a comedian she liked. She didn't she didn't find anything funny; in fact laughter irritated her... Do you get where I am going with this? In the end she made it clear that life could not be fun, work was not fun and that misery was what she expected. Oh my goodness - the perfect piece of inspiration for my story. As much as she has since made me redundant (oh and don't be concerned about this because all is good) she has given me three months garden leave because of my access to the systems. What makes it all the more exciting is that I have managed to complete 3 more books in this time because I am writing full time at the moment and not allowed to start work until October! Life is beautiful and the fairy hauntings have resulted in me writing a book that I feel is so my fun, filled with laughter and considers what would happen if one cruel baddy turned the world to sorrow. So...  Away with the faires? Answer is yes. A way with the faeries? I think the faeries had a way with me and wanted a book written about them. Who knows about unseen forces and their plans?

Enjoy audio books at the following link:

http://www.audible.com/search/ref=a_hp_tseft?advsearchKeywords=Ruby+allure&filterby=field-keywords&x=0&y=0

THE HIARY-LEGGED MYSTERY ON AUDIBLE LINK: http://www.audible.com/pd/Kids/The-Hairy-Legged-Mystery-Audiobook/B01H2HF0XU/ref=a_search_c4_1_1_srTtl?qid=1468187800&sr=1-1#publisher-summary

Change your Book Cover and Increase Your Sales?

Change Your Book Cover and Increase Your Sales?

Can changing the cover of your book really increase sales? Well the last couple of weeks I have been a little quiet on the blogging front because I have been concentrating on finishing my current book and marketing my other books. I had a rather lovely synchronicity whereby my friend had figured out how to market his company's health products to the world. In doing so he managed to completely wipe out all of their stock. What a success story eh? So after excelling at that marketing challenge, he decided he would like to see whether his formula worked on books. Yep and you guessed it - I am the experiment. I do like being an experiment in marketing - especially when it my money being invested rather than the budgeting resource of a company.

So how we went about it was go to Amazon Ad Sense. We created an advertising campaign using my top selling book. We started the campaign and registered the number of impressions according to key words. We then counted how many clicks are made on a key word and which key words generated the most clicks. Take for example my LOVE HUNT - The Love Game. This was listed under romance, contemporary romance, love, dating etc. All these key words are linked to your book and when a book in your genre is being looked at, yours joins a queue to be listed as relevant. When your book is noticed and the customer clicks on your book, that is when you are charged a small fee. The fee is based on a bidding process. In actual fact it is all quite simple: basically every time your advert is clicked upon you are charged. You can set an advertising budget each day which once it is reached your advert will no longer appear. That means you can invest as little as a few dollars each day to advertise your books to a specific target audience, according to your key words. In the case of LOVE HUNT - THE LOVE GAME - the most impressions and clicks were made by those who were looking up romance or contemporary romance.  The romance market is huge and one of the most popular so it was not a surprise that this was the 'big clicker!'

So how does this relate to a change of cover?
Well there has to be a reason that a customer potentially clicks on your book. What makes your book stand out against the others that are lined up to advertise at that very same customer? Well it is the cover and the 'strap line.' So I have to be honest my click rate was failing dismally. After 32,000 impressions, where customers had my book appear on the page, I had a whole - are you ready for this - 9 clicks! They did not result in sales. So I was affectively advertising and getting no response. Boooo!

Admittedly it takes time for a sales campaign to kick in; however, something has to make the 'customer' want it now. People don't have time to return to a book they might have seen briefly and they certainly don't retain the title unless it is astounding! So what do you do? You make a cover which screams click on me. So here is my 'before' cover - I quite liked this one... 

I thought it was clean, quirky and to the point. According to my marketing pal it needed to appeal to the 'romance market' and stand out as fun, mischievous and girly. Hmmmm!
So this is the new cover:

Yes it is very pink!!!! Very, very pink! The thing is I then had to change the second in the series too from:

I really liked this one too. I liked how clean it was...
So this then was changed to:

Again - it is VERY PINK!

So guess what happened? The number of impressions continued at the same rate and the click rate increased. What do you think happened with the sales? There was a gradual increase. So what did that mean? Well, it meant that my blurb had to change. I know... Something was stopping people going 'yeh! now! Now and NOW!' Also my friend said that the reader wanted to discover something: an insight.

So take a look - this is how it was:

Come on admit it - as much as we deny it - we ladies like a good love hunt.
We have tick lists, ideals, and we hunt in high-heeled packs. Of course, we're all hunting for that elusive right man who ticks every box and even has tidy nostril hair. Okay maybe not you, but you know other ladies who love the hunt.

Well, it's time for Eva and Gracie to love hunt, and their 'targets' are rich men - the golden sperm. Such exciting escapades would provide the pair with entertaining discussions during their dull office hours - or so they thought. What they did not anticipate was the discovery of the "booby man"; humorous but very hard truths about wealth, themselves, power; and the RichIdiot.com phenomenon.
The question remains: can love really be hunted?

THIS IS THE NEW VERSION

LOVE HUNT - Dating Game: A Kiss and Email Romantic Comedy

Did you know there are numerous secret female dating discussions taking place in your office? Discover the hidden world of women hunting rich men in hope of escaping office drudgery. All around you your colleagues are gossiping about their dating adventures whilst pretending to work. This laugh out loud romantic comedy reveals numerous dating disasters, female analysis and an insight into the world of ridiculous dating rituals - all of that in hope of finding that Mr Right. Does he really exist?

This and more from Eva, the Russian gold digger, who reveals a world of high-class meals and luxurious lingerie. While Gracie, the straight-laced female analyst demonstrates how the mind can run riot with random thoughts: what about the grey-knicker women who have settled for the men with sheds? Are they happy? Why are their knickers grey? Why choose a man with a shed?
A laugh out loud conversation in the form of emails about life, hide the sausage and dating blooming disasters! Be astounded by what is discussed during nine to five!

___________________

So what do you think happened? Honestly I have no clue how life works....

Well the audio sales went up! Admittedly Helen is a fantastic narrator and her Russian accent is brilliant, I just have not quite figured out how that has worked. Also what is also interesting is there is a higher level of sales in the U.K. than the U.S.

My friend Matt says that is because the U.K. has 11 5 star reviews whereas the U.S. have not been placing so many reviews. Again I wonder why that is. So in answer to the question - Can changing your cover increase your sales? Most definitely; however, there are other factors such as 'strap line and your blurb.' If you manage to combine the perfect formula then you have a potentially winning advertising campaign! YEY!!!!

Good luck. I hope this helps all the other lovely authors out there who are also attempting to figure the marketing puzzle out. If I find out anything else I will definitely share. If you have any comments or findings please could you add them to the comments. I would love other authors to have an easier journey to making a living from the book market!

LINK TO KINDLE:

LOVE HUNT - Dating Game: A Kiss and Email Romantic Comedy
by Ruby Allure  LINK: https://amzn.com/B00ATF8QF2

LINK TO AUDIO :https://www.amazon.co.uk/Love-Hunt-Dating-Game-Idiot/dp/B015G4GAIU/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=1470326107&sr=8-2

Oh and I just worked out why the audio sales went up - the audio is on at £3.99 rather than £15.69

If I had not written this blog I would never have figured it out. So that is why the audio sales increased because the advert worked - the customer just happened to explore further. The only problem now is how do I change the audio cover? Any ideas?

Stuck?

Stuck?

Imagine being locked out of your house and in an attempt to get in you end up jammed in your toilet window with your legs dangling outside.  Now imagine the fire brigade being called to extract you from that precarious situation. Well this is what happened to a colleague of mine. What made it worse was she was carrying weight which resulted in her being well and truly squished. As a solution the firemen extracted the whole window rather than coat her in goose fat. The poor woman ended up bruised around her middle not to mention the emotional bruising from feeling so humiliated. What made it worse was this whole fire team were hot. So there she was with dangling legs, a skirt and huge knickers. It is at times like that I wonder whether the universe is having a bit of a joke or clearly demonstrating the feeling of being completely stuck.

The thing is this lady realised that not only had she been stuck in her toilet window she also felt stuck in life. It was then she realised she had to do something. She had not realised how unhappy she was until she was jammed peering precariously down her toilet for a couple of hours until the firemen arrived. It was as if she was experiencing her inner stuckness externally. She then decided she needed to find a solution to stuckness. A series of events resulted in her taking a breathing workshop. The breathing was called Somatic Resonance Integration breathing. This style of breathing makes you relax into your body and find areas that feel stuck. You then focus on that area and breath into it. When the whole area is expanded you then say aloud that you feel stuck. 'I feel stuck.' Simple eh? Well the physical response that comes from this is astounding. Some people growl others scream and others simply shake... Then once you have done that you repeat the breath which is mouth mouth breathing until the area is filled again and repeat 'I feel stuck,' you do this until the area is cleared. You may wonder how this affects your life. Well often we feel stuck externally and this is represented within us internally. So when we enter our internal world and remove the areas of stuckness and allow the energy to flow then we shift our perceptions and that shift changes our external experience.

So why do I write this? Well I am a little stuck at the moment with one of the books I am writing. I have about five thousand words to go and it is quite a difficult part to write. It involves writing about shadows and darkness. In all truth I would rather not go there. So maybe that is why I am writing this blog - another little procrastination! My house is also suggesting that it needs to be cleaned too! Ha. Writer's block / stuckness is such an interesting thing. It is like a mental constipation where only when you relax and don't force then it can flow. The thing is I put a deadline on the completion of this book and I have realised for me that creativity can't be controlled. It is like trying to catch a chicken. The more I try and chase the blooming idea chickens the more the creative creature slips my grasp. So using my paddleboard method - I have chosen to relax into it and 'sit and give it a try...' There are no demands, there are no controls I simply shift my mind into enjoying the process rather than racing along. One paddle at a time, or in writing- one sentence at a time... That is the only way I can succeed.

For those who are now interested in the SRI breathing, this is part of a Chiropratic method called Network Spinal Analysis. It is something that I used to clear and calm my nervous system. It is also something that enabled me to cope with a very stressful job and enabled me to remain focused. Anyway, after reminding myself of the SRI stuckness exercise, I am now back into writing free-flow and will be completing my new book. If you feel stuck it might be worth giving the breathing technique a try and see what happens!

"Intriguing with a WONDERFULLY twist at the end"

This is the 2nd story by this author I have read and I love it. Will eagerly seek more by her. The story was captivating, mystical magical and entertaining. The parental
Bed time stories and deceptions of the various monsters and creatures of fantasy keep you guessing as to what it is. The reveal is more magical for the build up and Even more amazing than described. Loved it and highly recommend it for kids and adults alike. Good luck figuring it out. I received this audiobook from the author narrator or publisher for free via audiobookboom in exchange for an unbiased review

THE HIARY-LEGGED MYSTERY ON AUDIBLE LINK: http://www.audible.com/pd/Kids/The-Hairy-Legged-Mystery-Audiobook/B01H2HF0XU/ref=a_search_c4_1_1_srTtl?qid=1468187800&sr=1-1#publisher-summary

Enjoy my books at the following link:

http://www.audible.com/search/ref=a_hp_tseft?advsearchKeywords=Ruby+allure&filterby=field-keywords&x=0&y=0