The Importance of Word Of Mouth

The Importance of Word Of Mouth

Do you have aspirations of being the next J.K Rowling or the next Tolkien? Admittedly I don't have such aspirations. I was simply happy writing my books, keeping myself entertained and entering into a beautiful mental landscape which was completely different to my usual world of Business Analysis. I was happy when I made one sale let alone a thousand. The challenge with having a mind that needs to figure things out and spends time working out common trends and patterns is that you apply that to all activities. Once an analyst, always an analyst. So this is why I share my findings with my lovely blog readers.

So when I first started releasing books I would put them on Kindle and assumed that magically readers would find them. I might sell ten books this way but nothing big ever happened. I realised that this attitude was not going to result in great sales. So my next books I did a desk launch. This was before publishing policies were implemented into the corporation I worked for. So I launched my book on Kindle and released the paperback from the desk and did desk signings. It actually was nuts because people lined up to buy books and I signed when I should have been working. I had no idea how I got away with it. I sold a stack of books this way but that did not spiral into world literary domination. It did result in me being accosted in the toilet and being asked if I was 'that author...' After that I came to the conclusion launching at work was not the best plan, so I adopted a pseudo-name and decided that the more book formats the better. I then branched in audio through having my books produced through ACX. This also increased sales but I was missing a key piece of the jigsaw puzzle - reviews.

Reviews are so powerful. I have written about this in some of my other blogs. Reviews from readers sell to other readers. The best thing to learn is not to take reviews personally - that is the challenge. However, a review has the ability to make or break a book sale. The more reviews the better because it makes the rubbish ones drop down the list. Remember you can't remove a review once it is posted. On one of my audio books some of the reviewers did not like the narrator and slated them. Those comments ground sales of that book to a halt. That was the learning. As I mentioned before, I don't rely on book sales for my income. Instead the additional income is used to over-pay my mortgage, saved or pays for a nice spa day. That is all part of my 'rewards' system as a motivator.

You may wonder how you get reviews. If you look at the Indie review book list, there are a list of reviewers you can approach. I also now advise people who have reviewed my other books when a book is due. Since most have enjoyed reviewing my other work, I now have a 'list' of reviewers who review most of my books once released.

So how does the word of mouth work? Well, every time I send a reviewer a free audio code I ask them to recommend the book, in whatever way they think will reach the most readers. That is - if they like the book. This word of mouth generates sales. Then that word of mouth generates more sales. Sometimes this momentum continues. At other times it just stops. Although this time I have noticed the shift in sales and momentum. Last month I released The Hairy-legged Mystery and Tingle Dingle and The Little Mischiefs. These were fun books for kids. My colleagues at work asked me to write them for their kids because the school holidays were nigh. So I put finger to keyboard and entertained myself. Within a few weeks these books were drafted, edited, proofread and published. They were short, fun and easy to write. I then posted on ACX. Two producers snapped them up and produced them within a week. I then asked reviewers to get involved and I had sixty reviewers offer review.  It is during this period that you get scared. What if none sell? Should you buy one just to start the sales? Honestly... I have considered doing that before. However, the reviews rolled in and the reviewers recommended the books as did my friends that I wrote the book for. That is how it spirals... One child tells another that they read The Hairy-legged Mystery and another becomes curious... What I realised is that by having these books on audio they work on car journeys as well as bed time stories. As we know children can listen to something over and over again. So much so that parents also hear the same recording over and over again. In no time The Hairy-Legged Mystery became 'normalised' and people talked about it. That then made more sales. So with all that in mind my top tips for word of mouth generation are as follows:

• Make a product you love and will happily stand by.
• Let people know you are creating it / have created it.
• Make as many formats possible - paperback,  digital and audio.
• Ask reviewers to review.
• Ask reviewers to recommend.
• Give as many free codes / samples to friends and ask them to tell their friends.
• Finally find as many ways to let people know your book exists.

The truth is word of mouth is the best seller and creates a bestseller. No matter how much hype you make, if the product is of bad quality then there is only a short duration of sales. Provide quality, be authentic, relax into it and enjoy the sales!

EXAMPLE:

"Intriguing with a WONDERFULLY twist at the end"

This is the 2nd story by this author I have read and I love it. Will eagerly seek more by her. The story was captivating, mystical magical and entertaining. The parental
Bed time stories and deceptions of the various monsters and creatures of fantasy keep you guessing as to what it
Is. The reveal is more magical for the build up and Even more amazing than described. Loved it and highly recommend it for kids and adults alike. Good luck figuring it out. I received this audiobook from the author narrator or publisher for free via audiobookboom in exchange for an unbiased review

THE HIARY-LEGGED MYSTERY ON AUDIBLE LINK: http://www.audible.com/pd/Kids/The-Hairy-Legged-Mystery-Audiobook/B01H2HF0XU/ref=a_search_c4_1_1_srTtl?qid=1468187800&sr=1-1#publisher-summary

Enjoy my books at the following link:

http://www.audible.com/search/ref=a_hp_tseft?advsearchKeywords=Ruby+allure&filterby=field-keywords&x=0&y=0

A day of learning: what makes book sell?

What makes book sell?

This may sound odd but I believe in sharing knowledge. The more I learn then the more I have to share. Now this is no secret, being an author is not my first profession. In truth it is more of a challenge. I love to write and I love to figure out what makes things work. In my business life I trend and look at patterns in markets, investment and social media. This is why writing and being an author is such a challenge because I cannot figure out a pattern or formulae (yet). So the way I see it: the more I can learn about what sells, what trends and patterns there are then the more knowledge there is to share to help others...

Well last night was an interesting one for me because I had a sudden jump in sales of my audio books. There was not rhyme or reason for the particular jump. I had done nothing differently, other than take the afternoon off work so I could have a root canal. I do not attribute a root canal with being an increase in sales. So then that got me thinking - what is it that stimulates buyers to buy? What's more, what is it that makes them buy in surges? I don't have an answer yet, although, there are a few things I can share:
The more reviews you have then the more likely people are to buy, even if there is a rubbish review. People hunt in packs and they seem to buy in packs too! I have no clue how that works.

This is a major learning and one that I have seen go very wrong for others. Do not ram your book down people's throats. People buy in their own time, yes you have the quick sell technique but if a customer goes away feeling like you have forced them to buy and have felt uncomfortable - do you really think they will come back for more?

Another thing that I noticed is consistency. Makes sure you are consistent in your approach to social media. Make sure that you contribute good knowledge and insight. Personally, I want to help others. As much as I love writing the books, there is just a little more to it. For me, it is the sharing of information, wisdom and insight. It is so simple and that is my motivation. Now if I manage to figure this out - I will definitely share my findings because I believe there is more than enough for everyone... In the meantime, I am going to go to yoga... Talk soon
Ruby

AUDIBLE LINK FOR A SHORT COURSE IN CREATIVE WRITING: http://amzn.com/B01390THLK

21/08/15

 

"An Unexpected Gem"

***I was provided a copy of this audio book for the purpose of a review ***

With the required disclaimer out of the way, let me be brutally honest, I had not expected this little gem. In fact, I had expected my listening would be a bit rough and was fortified by it being less than 2 hours.

The synopsis says the author wrote the book as a takeaway from her evening classes on creative writing. My mental context was ... Community Ed evening classes ...and expected a well intended but kind of amateur product. However, I am interested in adult education, and batter my own nerd head against a giant personal creativity brick wall.

So you have an idea of my mind set... low expectations along with high interest.

Amateur hour it was NOT.

I don't know where the author teaches her class, but Sign Me Up! And bring the narrator. Wow. Two hours of unadulterated, straight up, right on, good learning material delivered by a close friend just sharing the material. The narrator's voice was warm, sincere without any artifact or pompous patronising, and well modulated throughout. The material was mind opening for me, with the right mix of the mechanics of writing exercises, sufficient context that using prompts now makes sense to me, and a sprinkling of the inner heart work of creativity through written material.

This was just what I didn't dare hope for in a how to creative writing listen.

Truly an unexpected gem and a learning and growing experience for me.

A keeper and one I will return to many times as I deconstruct my own wall, one block at a time.

Thank You, Ruby and Thank You, Erin.

 

TO BUY MONEY FARM ON AMAZON.com http://amzn.com/B010F04W9O

· Frode

06/08/15

5 STAR

"M.O.N.E.Y. is bad? This book is not!"

So Money Farm by Ruby Allure was a surprise! When I REALLY did not read things about this book I review for Audiobook Blast, I sometimes get books I don't know something about. BTW: I read 99% about the books I want to review, but this book I can't remember I did that for. Anyways: This was a nice surprise, and I think it is one of those books that is better the second time you read it. No joke! I listen to this twice before I made this! Money Farm makes you thin, and who does not like to hear a book that makes you think? It is an awesome book, that I will recommend to all that likes audiobooks, and really to people that does not!

Helen Lloyd English accent its the topic like a glow and a hand! Her "lady like" voice is so cold, and clear I feel that the author made this book thinking that Helen Lloyd would read it out loud! That is how I feel those two fits together! The 2 times 14 hrs and 6 mins I spend with her never feels boring or uninteresting! I would love to spend it again, and I will because this book I will hear again, and again, even when it is 14 hrs and 6 mins long! That is saying something!

I was provided this audiobook at no charge by the author, publisher and/or narrator in exchange for an unbiased review via AudiobookBlast dot com

MONEY FARM

· "Incredibly thought provoking..."

What did you like most about Money Farm?

It was an eye opener.

 

What did you like best about this story?

I like the way it made you think about the way normal everyday life is here and now, and the future...

 

Have you listened to any of Helen Lloyd’s other performances? How does this one compare?

Helen Lloyd narrated this fairly long audiobook brilliantly. Although the story content was very intense and thought provoking, her lovely smooth voice was very easy to listen to and I thought it was just perfect, a fascinating book wonderfully narrated.

 

Was this a book you wanted to listen to all in one sitting?

Yes it was, although it is too long to do so.

 

 

Creative Writing: Characters

With two audio books out in a week: The Office Zoo and A Short Course In Creative Writing, I thought I would share an insight into writing characters. The Office Zoo is an observation of all the different characters I have witnessed within the office. At one time I was not terribly busy at work and had a weekly 'call of doom'. This was the most monotonous and painfully dull call in the history of mankind. With that in mind, I used to write a character blog which carried painfully truthful blogs of all the office characters - The Office Slug, The Office Pervert and The Office Hotty, to name but a few. Over a few months it became increasingly popular and had thousands of hits... I found a new office fame and was often accosted in the lavatory to find out who I was referring to. Of course work got word of this and I had to stop. I then took my observational meanderings and turned them into a book under a different name... Clever eh? At the same time I taught evening classes in creative writing while still working full time in the office. The creative writing class is where I shared how I observed and noticed quirks and oddities to generate authentic characters... So here is one of the character lessons which is now read by Erin in the audio book. She has done a fantastic job! Thank you Erin!

A SHORT COURSE IN CREATIVE WRITING LINK: Link: http://amzn.com/B01390THLK

CHAPTER 4

 

Character construction and consideration.

Characters are the crucial to the writing of excellent fiction and non-fiction. Characters who are dull, two dimensional and lifeless do not engage the reader, that is, unless there is purpose behind the dullness or lifelessness. Readers are usually fascinated by quirks, mystery and curiosity. A level of identification is also useful to enable identification with the character.  One of the easiest ways to create an interesting character is to create a biography (a character history) of that character. You may like to consider the following when building your character:

 

 

Note: you can use these considerations for real or imagined characters.

·         Attitude

·         Posture

·         Tattoos

·         Accent

·         Origin

·         Gender

·         History

·         Wealth

·         Religion

·         Height

·         Build

·         Job/career

 

·         Addictions – drinking, smoking, coffee, sex or food?

·         Hairstyle

·         What activities do they do?

·         How do they maintain themselves?

·         What is their choice of clothing?

·         What period of time were they born?

·         What do they eat? What is their favourite food?

·         What are their ambitions?

·         What motivates them?

·         Who are their friends?

·         Have they made any sacrifices?

·         Have they suffered hard times?

·         What makes them who they are?

·         Who would they like to be?

·         Where do they go on holiday?

·         How do they cope with stress?

·         What makes them stressed?

·         Do they exercise? What sort of exercise?

 

 

·         Inner world/outer world.

·         What kind of house do they live in?

·         Are they single or married?

·         Do they have children?

·         Do they suffer from any ailments?

·         Victim, rescuer or persecutor?

·         Why are they interesting?

·         Are they overweight or underweight?

·         Why would anyone want to read about them?

·         What are their fears?

·         What is the worst situation you could put them in?

·         If they had to confess one thing what would they confess?

·         What are their quirks?

·         Do they fall into a stereo type or cliché?

·         What are their flaws?

·         What are their hobbies?

·         Satisfaction level – happy and content versus angry and discontent?

·         What would their friends say about them?

·         What would their mum say about them?

·         How do they justify their behaviour?

·         What makes them laugh?

 

THE OFFICE ZOO Link: http://amzn.com/B013N51MNC

 

Consider the below approaches:

1) Sometimes it is easier to find a picture that resembles the character you intend to create. Try browsing through art books that feature portraits. Family photos, magazines and the Internet are great resources for finding inspiring faces.

2) When writing about the character consider all the senses. How do they appear? What stands out? How does the person talk? Accent, tone of voice, stutter? What smells come to mind? What aftershave or perfume would they choose? How would you describe their skin, hair, clothes and posture?

3) Consider the people around you including friends, relatives and co-workers. When you write what you know it is more convincing. Real life is often more interesting than the imagined. Using what you know, try combining character traits of those who you like and dislike.

 

4) An individual exists beyond the moment and so should your character. Build the personality outside the story. Consider their past, present and future. Accumulate as many details as possible until you really know that person. Consider them in different situations, on a train, in a lift, at a party or dealing with a crisis.

5) Look at the inner traits of the character versus how they are appear. What the character conceals makes them interesting too. What is the character’s inner dialogue? What is the character trying to conceal from the world?

All of the above will help you develop a more three dimensional character.

 

 

6) A basic character sketch can include:

·         Physical description

·         Career

·         Partner/Ideal partner

·         What makes them angry and what makes them happy

·         Strengths and weaknesses

·         Hobbies

·         Fears & Hopes

·         History

·         Family

·         Dreams

·         Quirks

·         Attributes

7) Consider using metaphors and do your best to avoid stereotypes. The most vicious bully could be in the guise of the sweetest little girl instead of the more obvious bulldog-featured man. Also the character who is willowy can be considered metaphoric for flexibility and lenience. The rigid character can be considered stubborn or resistant.

8) It is often the case that the best loved characters have the most obvious flaws. A character with flaws, quirks and emotions is far more interesting than those who are perfect. Consider positive and negative traits. The villain who evokes sympathy because of their flaws is far more powerful and interesting than someone who is simply vile and rotten to the core. Imagine a character who desperately wants to be kind but when the kindness is not noticed they become angry.

9) Avoid being too obvious. It is all very easy to re-create characters that we have been influenced by; however, the fun is pushing them and making them more interesting.

10) The general consensus of opinion is that perfect characters are not that interesting. So have fun using contradictions and polarities. Take for example the cleaner who does not wash or the gourmet chef who lives on fast food.

EXERCISE FOR CHARACTERS:

Write two positive traits such as kindness and compassion. Now write one negative trait such as anger or jealousy. Use these traits to describe one of the characters you have in mind.

To make the characters more complex write three positive traits like cheerful, optimistic and gentle with two negative traits such as a compulsive liar and manipulator. Take these to a character you have in mind and write the character with these traits. See what happens and where your character leads you.

MONEY FARM: Link: http://amzn.com/B012FAYI5U

 

 

LABYRINTHINE: Link: http://amzn.com/B010F04W9O